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SOUTHFIELD, Mich. (WJBK) -Cover story 02/05/2013
Did you one of the country's largest suspender companies is
based right in Southfield Michigan? FOX 2 New reporter
Jessica Starr introduces us to the Holdup Suspender Company
and its owner Sal Herman who holds many USA patented on his
stylish unique suspender, no-slip metal clips and new
composite plastic Gripper clasps. View the videos below....
"The Suspender KINGS"
... Larry King (City Lights Double-Up) and Sal Herman (Black
Leather Straps) ... show off their Designer
Double-Ups and Leather
Holdups, which can
be purchased here... We have USA made brown and black
braided and Belt strap style leather suspender braces that
sell for $64.95. See and purchase all of Larry King's Favorite Holdup
Suspenders on the official Larry King Holdup
Larry King officially endorses the Holdup Suspender brand since January
New in 2014 are these Holdup Shirt stays designed to
keep your shirt tails taut and eliminate the shirt
billowing at your waist.Click
to see details on why our shirt stays (shirt tail
straps) are the simple way to keep dress and uniform
shirts in place for $21.95 per 2 piece set...
Suspender Company founder and inventor, Sal Herman, also received US Patent
# 8,209,779 for his Under-Ups™ undergarment suspender
line in 2013.... see all styles at
www.MedicalSuspenders.com showcase the various
hidden Under-Ups worn after abdominal surgeries or by
pregnant woman before and after delivery. The super soft
poly-blend washable elastic fabric is 1-1/2" wide and
adjusts to 48" long. The new velcro type Flush length
Adjustment system is used in all our suspenders work
under your shirt. Now available in New XL (eXtra Long)
option which has a max adjustable length to 54" inches
for the big and tall man.
We now offer 4 super soft "under your shirt" suspender
styles. The original
X-back style without any leather crosspatch and 4
nickel finished no-slip metal clips for $21.95 in
standard 48" length. The other 2 are Hip-Clip suspenders
that attach at the waist with just 2 clips. One of the
Trucker Style side-clip models uses two chrome plated
metal no slip clips, and the other selling for $21.95,
composite plastic cam operated gripper clasp (Suspender
Buckle) in light beige or black color.
Hidden comfortably under a loose fitting shirt
or blouse these medical suspenders are perfect
for those recovering from stomach surgery unable
to wear belts.
Our customers have
made these super-soft suspenders made to be worn under your shirt .. next to
your skin a top seller. Only available from
the Holdup Suspender Company with our exclusive no-slip clips or
patented plastic gripper clasps choices in traditional 4 strap style or
the patent pending Hip-Clip style that attaches with just 2 clips at the
TOTALLY UNIQUE -Undergarment
entirely new in men's suspenders we trademarked as Under-Ups™.
Invisible Undergarment Suspenders for the customer who prefers to wear their Holdup's
under a shirt with shorts or light weight pants. These
super comfortable suspenders are made to be worn out of sight for those
not needing to tuck in their shirts. The super soft
poly-blend washable elastic fabric is 1-1/2" wide and adjusts to 48"
long in the normal length and to 54" in the XL version. The new Velcro type Flush length Adjustment system is
used in all our
Under-Up suspenders to look smooth and feel comfortable when wearing
these suspenders under your shirt. Now available in New XL (eXtra Long) option
which has a max adjustable length to 54"
inches for the big and tall man and sells for $3.00 more then
standard length Under-Ups.
Similar to the elastic fabric used in a THICK ACE Bandage, these super flexible skin
tone tan suspenders have our Patented no-slip clips holding up your pants or shorts.
A smooth velcro type strip adheres to Micro fiber
backing as a simple length adjustment system allowing you to quickly tailor these
under-your-shirt suspenders to your
height. The X-back style
crossover is just double nylon stitched, without the usual leather Holdup crosspatch.
Results are less bulk and the unbelievably soft fabric can be comfortably worn next to
your skin. Try them out with shorts, with surgical scrubs, or use your imagination as to
where you'd prefer to wear a pant suspender
that doesn't show on top of your shirt. Another Patented innovation in men's
fashion accessories from Holdup Suspender Company
since 1997. All under-garment Holdups now come with the smooth
"flush Webbing" system for adjusting the suspender length. The
Velcro type strip
and USA made washable suspender straps microfiber backing simply adhere
to each other eliminating bulky length adjustment
Herman never has to adjust his belt -- not even after a big
holiday meal. Why?Because Herman, who is 66 and
lives in Bloomfield Hills, and wears suspenders not
restrictive belts. He wears them every day and has done so
for years because, as his wife and business partner, Judee
Herman, points out, his body is shaped like a carrot --
broad on top and quite tapered toward the bottom. Which
means he doesn't have the hips or rear end to keep up his
belt. And once his belt goes, so do his pants.
Additionally, Sal Herman says he feels taller in suspenders.
"A belt kind of cuts you off," he said.
"When you take the belt off, you immediately look taller.
Clothes fit better and they hang just right."
Also, he believes suspenders are beneficial to his health. A
belt will squash a wearer's internal organs, he said, adding
that he has no significant medical training. "It's not
rocket science. Everybody knows that!" So intense is Herman's devotion to suspenders -- and the 1%
of the population he says wears suspenders -- that he has
turned them into an unlikely and thriving business. About
2,400 stores nationwide sell his Holdup brand suspenders.
And he's expecting a record-breaking 2012 season on his
The holiday season, it turns out, is also suspender gifting
season. Among the current hot sellers from Herman's
Southfield-based Hold-Up Suspender Co are Red suspenders.
"I don't know if it's a red thing for the holiday or if
people have a Santa Claus costume and they need red
suspenders," said Herman, who is known by some as the
Suspender King. "They just buy them to hold their pants up."
How they got started .. Herman's rise as suspender
supplier to men in Santa suits was a long time coming for
the Israeli immigrant. He was trying to make ends meet,
working as a auto model and pattern maker for an automotive
parts company in 1973, when he decided he had to do
something about the cheaply made clip-on suspenders he wore
on the job.
"Every time I would bend over, the clip in the back --
that's where it pulls, always one of the back clips -- would
slip off and hit me in the back of the head," Herman
said. So he set up a makeshift shop in the garage -- or
maybe it was on the kitchen table, neither Sal nor Judee
Herman can recall.
"We didn't have any tools," said Judee Herman, who
like husband Sal is 66. "We didn't have two nickels to
rub together. ... He bought one of these big magnifying
glasses that you clamp onto a table." And within a couple
weeks, Sal Herman had solved his suspender clip popping off
He'd invented a new suspender clip, one with a pin in its
middle that pierces the fabric, making it virtually
impossible for it to slip off his pants -- even when he's
got pockets filled with a phone, coins, tools and a wallet.
He even has a new Patent for the composite plastic Gripper
Clasp that hold tighter... the harder you pull on them.
Herman was thrilled with his clip invention and he made some
home made suspenders for his brothers-in-law, who were
enthusiastic as well. And while they all walked around with
their heads held high, just like their pants, that was as
far as Sal Herman's no-slip suspender clip went -- until
After being laid off from automotive work, he pursued a new
career; he and his wife had built a successful business
performing hearing tests for employees at factories....
"With a lot of gumption and work, you can make it in this
country," Sal Herman said. "I could not afford college.
People, they don't have that money, especially today,
college is 10 times more than 50 years ago. It doesn't mean
you give up and die and roll over."
Finally having money to invest, the couple decided to take a
gamble. They paid for a patent search to see whether anyone
had made a similar suspender clip. When that search turned
up nothing, they applied for a patent. Two years later,
they received one -- the first suspender clip patent in more
than 100 years.
"We can't really believe ... that we were able to get a
patent on suspenders," said Judee Herman. "They've
been around for a long time."
The Hermans' plan to sell the patent proved difficult. "Nobody
felt there was a need for this product, for a clip that
doesn't slip," said Sal Herman. "People, I don't know
if they never
complained to store owners about their suspenders slipping.
I contacted the manufacturers that made suspenders," he
said. "It was a good product. I knew it worked so well.
Those people I tried to approach to sell it, maybe they
didn't understand there was a market for this product."
Ideas keep coming to the rescue in Detroit and by 1996, the
Hermans' Holdup Suspender Company was up and running and
selling suspenders, mostly through advertisements. They
opened an Internet store in 1997 at
and by 1998, they had moved into the suspender wholesale
business. The company, which Sal Herman expects to bring in
about $2 million this year, stocks suspenders in more than
250 styles and colors, though basic black, brown and blue
are the most popular.
"The people who wear his suspenders aren't wearing them
to be fashionable", he said. Although he has designer
patterns, stripes, silks and even leather braided styles to
"Listen Sister, I sell a pair a day," said Mindy
Gustin, a sales associate at Stallone's, a men's store in
Anchorage, Alaska, which, according to Herman's records,
sells more suspenders than most of the hardware, sporting
goods and clothing stores that stock them."I think a lot of
it has to do with our utilitarian perspective, living in
Alaska," Gustin said. "We are not a fashion forward kind
of state. Most of our guys wear flannels and jeans."
Herman's ideas keep coming.... He has developed
suspenders for skiers to wear over their ski pants,
suspender boot straps to keep motorcycle riders' pant legs
from creeping up in the wind, suspenders designed to be worn
under clothing next to the skin called Under-Ups. ("There
are a lot of men you wouldn't know are wearing suspenders
because they're wearing our hidden undergarment suspenders,"
said Judee Herman.) We even make USA made Maternity
suspenders. And suspender-friendly jeans -- jeans that don't
have belt loops -- although those are being phased out
because of sizing issues.
Now, if history holds true, sales at the Hold-Up website,
www.mysuspenders.com, will be busy this weekend. From Black
Friday to Cyber Monday last year, the website averaged more
than 300 sales a day -- up from an average of about 40-50 a
day. All because Sal Herman couldn't keep up his
Contact Georgea Kovanis: 313-222-6842 or firstname.lastname@example.org
on Nov 23 Black Friday 2012.
Click the above image to view this complete jewish News .pdf
Holdup story Article
Holdup Suspender Company
president Sal Herman keeps innovating suspender related products. On May 4
2010 he received a new USA design patent,
D614,946 S, for an improvement to his metal no-slip suspender clips as
well as a new patent for a composite Plastic Gripper Clasp or Suspender
more patents have been applied for in 2012.
Holdup Suspender Company was awarded both a unique design and rare
utility patent for their
Undergarment Suspender line sold here...
patent number # 8,209,779 was granted on July 3rd 2012. (See the
below Patent Certificate plaque). Rarely does the US Patent office grant
both utility & design patent, which inventor Sal Herman got for their
undergarment suspender line featuring a unique Velcro Type length
adjustment system. These trademarked Under-UPs™ suspenders have models
built with US patented plastic Gripper Clasps or the silver Patented
metal no-slip clips. Another patent has been applied for on the Hip-Clip™
or trucker style that
attaches with just 2 clips, or composite plastic clasps, at the side of
the pant's waistband. (patent pending) This side clip style type is also used in our
Maternity Holdup Suspender lines
designed to wear under a loose fitting maternity blouse. The other
supersoft comfortable undergarment suspender style has sewn x-back with
4 metal no-slip clips or plastic Patented Gripper clasps™
at ends of the smooth Velcro type strip length adjustment system, which
is covered by this patent..
Click on images
to see enlarged close-up view of Undergarment Suspender Patent
Pat. - Filed Aug 31, 2010 - Issued Jul 3, 2012 - to
Sal Herman President of Holdup Suspender Company
claim 1 wherein said pair of strap members are
connected together at the ends adjacent the
waistband of the person's pants. * * * * *. Clip-on
for wearing under outer garments. At least one side
of the strap members has loop members thereon which
mate with pieces of hook-type material secured
adjacent the ends of the strap members. Adjustment
bulky buckles are eliminated....US.
New site sponsored by Holdup Suspender Company,
just for MOMS, featuring innovative time saving products like Maternity
suspenders, Baby Crib Sheet straps to help prevent SIDS. Participate in
the MomAids Forum and suggest simple product solutions you recommend as
must haves.... www.MomAids.com
Holdup Suspender Company is showcasing at
MomAids.com simple innovativesolutions
to help out busy mom's. You'll wonder why they didn't think of that
sooner. All from the creative mind running Holdup Suspender Company with
US Patented ideas from visions to realities. First up will be Super Soft
Maternity Suspenders designed to wear under maternity blouses to holdup
maternity pants, shorts and skirts for normal and plus size women.
Tired of always having to hike up your maternity pants?
Introducing Maternity Under-Ups™ .. the
most comfortable way to Holdup your maternity pants, shorts and skirts
with a exclusive undergarment suspender made to comfortably fit you
during all stages of your pregnancy.Normal,
or Plus-size Maternity Holdup Suspenders make the perfect baby
shower gift of comfort for all expectant Moms. These
carry USA Patent#8,209,779
granted on July 3rd 2012....
love this new product forum...
at MomAids.com for recommending Mom
Sal Herman's Suspender Business is Picking Up
TAKING A HOLD: Sal Herman’s
suspenders company has seen its ups and downs, but it’s going at a good
clip now. Brace yourself:Did you have any idea that the
largest manufacturer of made-in-the-USA suspenders is in Southfield
For that matter, did you have any idea that anybody cared
about suspenders anymore? Well, Sal Herman does. Herman, founder of the
Hold-Up Suspender Company, knows his product is far more than the
exclusive accessory of truckers, farmers, skiers, groomsmen, and Larry
King. However, even though Herman predicts the Hold-Up brand should
break $2 million in sales this year and move as many as 100,000 pairs of
Sal offers over 220 styles of Hold-Up suspenders —
featuring his no-slip clips and composite plastic Gripper Clasps —
including models for teens, girls, bikers, and pregnant women. His
latest brainchild is a super-soft pair made to be worn underneath one’s
clothing, called Under-Ups. From western wear type leather suspenders to
satin finished dual clip Double-Ups for office wear and wedding Sal has
the largest collection of styles and colors.
"If there is an unique appeal for Sal’s Suspender brand —
available online at suspenders.com and in more than 2,300 hardware,
sporting goods, and other retail stores nationwide — it may be his
patented “no-slip” clip, the first of five patents Herman has received
for improving the functionality of clip-on suspenders"....
read full Dec 2012 Hour Magazine article...
By Jim McFarlin for Detroit's Hour
New Holdup website launched to improve site navigation
and give Holdup suspender lines a more modern looking eCatalog.
is a first for an ecommerce site in having multiple java scripted
slideshow intro pages linked to detailed ordering pages... plus product
image slideshows built right into the point of sale page.
Our webmaster site designer worked for
over a year taking new more detailed Holdup suspender photos and
developing a improved site search engine. The search box at top and
bottom of any page allows existing customers to immediately find any of
our 250+ styles by typing in their preferred general or unique Holdup
color (Verde Green, Cherry
Red, Shadow Black). From Holdup paper catalog type in a style
(Jacquard Double-Up -
Undergarment - Nobuzz -Outdoorsman Series - Leather Series - etc.)
and the 1st page result links will likely match what your
looking for... try it an save specific product navigation time on
all Holdup web sites.
Detail ordering pages have color or
pattern pull down forms to select what to place in the familiar secure
Holdup Shopping cart, used without fail since 1997. We slimmed down
these clip-on suspender pages to make more room for individual detailed
product slides so you see what you'll get when opening your shipment.
Order page style
selection pull-downs and linked single or slideshow product images
Navigate through the new
site and let us know how we can improve this one to simplify shopping
suspenders for our treasured repeat customers....
After the men's
accessories Sal Herman makes
were discovered marked with
expired patent numbers, Holdup
Suspender was sued in September
and threatened with a maximum
$500 fine per pair, potentially
costing him millions of dollars.
The case was
dismissed in the U.S. District
Court in March in Detroit after
the plaintiff, Akron-based
Unique Product Solutions, saw a
similar case dismissed in
federal court in Cleveland. The
judge there concluded that the
False Marking Statute was
unconstitutional, because it
gives criminal law-enforcement
power to private entities
without any U.S. Department of
recent interpretations of patent
law, people who find an item
emblazoned with an out-of-date
patent number can sue -- even if
they're not directly involved,
like a competitor -- and be
awarded 50% of the fine
collected, which is as much as
$500 for each incorrectly marked
trying to get money they don't
deserve," Herman's lawyer John
Artz said. "Sal Herman had no
intent to deceive. UPS didn't
really prove (it). They just
wanted to get a fast settlement
to get some money, but Sal was
not going to cave in to this
shakedown, as he called it."
Unique Product Solutions could
not be reached for comment.
the whole saga cost him $50,000
in legal fees, plus $30,000 to
grind the old patent number off
each suspender clip.
"I was not
victorious in a sense, because
it cost me $80,000," said
Herman, who has four employees
in his 6,000-square-foot
warehouse-office space. "My wife
calls it extortion and I just
call it injustice. It just
wasn't right, not the American
way of legal action."
4,901,408 -- for a suspender
clip that includes a small pin
to better grasp the pants fabric
-- expired in June 2008, 20
years after he applied for it.
In 2010, he got a new patent for
an updated pin suspender clip,
number D614946 and other patents
on his new Gripper Clasp
(plastic suspender buckle).
up-to-$500-per-item windfall was
enough to inspire a flood of
people started bringing these
actions. It's caused a lot of
concern, because people were
concerned about their exposure,"
explained Jake Grove, a patent
attorney in Honigman Miller's
Bloomfield Hills office. "From a
policy standpoint, do we want
all of these lawsuits? There
were at least 950 similar false
patent marking cases filed in
federal district courts since
The HoldUp Suspender Company has
revolutionized the world of men's suspenders.Husband
and wife team, Sal and Judee Herman, started the company after they realized that people
were frustrated with clip-on suspenders that kept slipping off their pants.The
company introduced its first product, theNo-Slipä suspender clip
line in 1996 after receiving a US Patent.In
2002, the company launched its dual clip Double-Upä suspenders,
which have the classic look of button-on braces, yet the ease of using the no-slip
clip" to quickly attach pants without sewing on suspender buttons.Then, in 2004, HoldUp added Sloopsä, a line of
loopless blue jeans designed specifically for the suspender wearer. All Holdup products carry a life time clip warranty and
30 day "no questions asked" money back satisfaction guarantee. HoldUp
Suspender Company is a Michigan-based company with products available at over 2300 stores
nation-wide and online at www.mysuspenders.com, or via mail order (a full color catalog can
be ordered by calling (800)-700-4515).
We made a better mousetrap. . .now
were in about 2,000 stores.
Sal Herman co-founder, Hold-Up Suspenders
Herman, along with his wife, Judee, started the
Southfield-based Hold-Up Suspender Company with a simple concept: They added a tiny needle
to the inside of the traditional suspender clip, which pierces the fabric to keep the
suspenders in place. We made a better mousetrap, said Herman. Weve
been making them ever since and now were in about 2,000 stores.
Business has been growing very slowly, because of the small
market niche that Herman has to work with. I just happen to be a person who wears
suspenders every day. I need them to keep my pants up. But its not a fashion
statement today. It was maybe 20 years ago. Its possible it will be again. Hollywood
has a lot to do with it. They became very popular after the movie Wall Street.
Herman attended his first trade show in Pennsylvania in 1990. It took him six more years
to patent his product and find a manufacturer in the U.S. to produce them.
Everything is made overseas but it was really important to us to have our product
made in the U.S. It took us a long time to find someone who would make it to our exacting
specifications, said Judee Herman. Our goal is to make every man a suspender-
wearer. Countless hours of phone calls, networking and
research went into the business in the beginning. So many, in fact, that Herman said only
a self-employed businessman could make it work. The Internet sure adds to our reach.
If I worked a regular 9-to- 5 job, I would never have
been able to do it. It took a few years, but now its profitable. To avoid the
heavy marketing costs, they have taken a grass-roots approach to reach their
small market, said Herman. Their marketing efforts include selling Hold-Ups through
catalogs and the Internet and advertising in magazines geared toward seniors, like
American Legion and the Elks Club. Their newest product is a dress suspender called
Double-Ups, and is marketed to a younger, professional crowd. The Hermans want their
suspenders to not only be utilitarian but also fashionable. Smart fashion
with the snap of a clip, is the new products slogan, said Judee, who
serves as advertising director and marketing advisor.
The West Bloomfield couple has always worked together, and
Judee said she calls her husband, My Suspender King.
Sals advice for an entrepreneur who thinks they have a good invention?
Dont give up. If they have a feeling for it, and if theres enough time,
theyll make it.
suspender that's so unique..it's patented.